
Services Offered
The firm provides an extensive range of educational consulting services designed to support families throughout their educational journey. Their K-12 and boarding school admissions consulting offers personalized guidance in identifying optimal educational environments and navigating the application process. The college advising service assists students with application strategy, essay development, and interview preparation.
A distinctive aspect of their service offering includes specialized consulting for special education needs, helping families secure appropriate evaluations, develop IEPs and 504 Plans, and advocate for necessary accommodations. The firm also provides corporate relocation services, assisting companies in supporting new employees with school placement for their children.
Team
Smart City Kids boasts a highly qualified team of education professionals. Founder and CEO Roxana Reid holds both a Law Degree and a Master's in Social Work from Columbia University, with expertise in School Based Services for Children and Families. Her experience includes service on the Board of Trustees at Manhattan's Friends Seminary.
Managing Director Adriana Payne brings valuable experience as former Director of Admission and Associate Head of School at The Mandell School. Drew Watson, Educational Consultant, contributes eight years of experience as Associate Director of Admissions at The Trinity School and holds a Master's degree from Teachers College, Columbia University.

Reputation
The firm has established itself through comprehensive service offerings and the extensive credentials of its team members. Their leadership in providing workshops and resources for parents, educators, and organizations demonstrates their commitment to community education beyond individual consulting. The breadth of their services and their team's experience at prestigious institutions reflects their standing in the educational consulting field.
2
Online Presence
1.0
Review Score
4.5
Team Score
2.50
Total Score
Smart City Kids' scores highlight both strengths and areas needing improvement. The company received a 2.0/5 for its online presence, indicating a limited digital footprint, and a 1.0/5 review score, suggesting significant challenges in customer satisfaction. However, a 4.5/5 for team size and quality reflects a strong and capable team. With a total score of 2.5, the results suggest that while the company has a solid team, improvements in online visibility and client experience are necessary for overall success.
Visit Smart City Kids
Smart City Kids offers families seeking educational guidance a powerful combination of comprehensive services and experienced leadership. Their broad expertise spanning from nursery school through college, including specialized support for special education needs, makes them particularly well-suited for families seeking long-term educational planning support. While their geographic focus and premium pricing may limit accessibility, families in the New York area should visit Smart City Kids' website to learn more about their distinctive approach to educational consulting.